In this current era of technology and social media, the Internet has become the indispensable mechanism by which people search for information and socialize. Among the many concepts that have evolved with this tool is the purchase of merchandise via the web. While the idea was complex and foreign to many during the first decade of use, pretty much anyone finds it easy to shop online. The idea is particularly normal for those who cannot understand a world without the internet— people who have been christened millennials.
The use of web-based tools is an integral part of the identity of this generation, as these individuals grew up in a connected environment where collectible sneakers and limited releases are part of a social marketing strategy. For others, a more adaptive and evolutionary approach took place. Regardless of the generation, it is hard for anyone to argue against the ease of use and simplicity of online shopping over traditional retail. Entire brands, including the curated collection of clothing lines at Reign, are built on the concept of embracing online-centric models.
Comfort and Access
E-commerce has a massive advantage over traditional shopping. The ability for anyone to purchase from the comfort of their homes or wherever they may be at the time via computer or mobile device is a benefit that is hard to compete against. The fact that people can avoid driving, prevent waits and lines, eliminate frustrations, and bypass parking headaches is a comfort that is too good to pass on. The Internet removes the problem of having to make time to shop.
Some people do have hesitations regarding online purchases. A few of the arguments against the practice include having to wait for products to arrive and possible mistakes on orders. Additionally, it may be difficult to calculate sizes on products like clothing. However, online retailers have revolutionized the sales process in online environments and this evolution includes learning and adapting to the intricacies of selling via e-commerce channels. Therefore, the management of sizes and returns are being streamlines by these companies where buyers no longer see many issues with the process. Also, with the improvement in the delivery infrastructure offered by the post office and other parcel service providers, the purchase and delivery of products is a seamless process.
The Internet provides many options to choose from. Between a wide selection of virtually any product that a consumer can desire to use one of the many marketplaces available, customers are guaranteed to find what they are searching for. When shopping in a traditional manner, shoppers only have access to what is available in the store or in the backroom. If the buyer does not find what they are specifically looking for or is not convinced of purchasing one of the items from the available selection, they will be forced to go to another store or abandon the purchase altogether. This problem disappears on an online environment as countless vendors are available with just a few mouse clicks.
Pricing and the Ability to Compare
Online pricing may vary and this is in line with the strategic marketing plans and business objectives of the organizations selling on online environments. Meaning, the same way that traditional stores may cater to specific types of customers, specializing in low-end, general, or high-end product, online businesses can follow a similar strategy. However, prices in an online environment, even specialty fields like online dress boutiques, will tend to be lower than traditional stores. A main advantage of online shopping is that it provides consumers with the ability to shop around and compare prices within minutes and without having to physically visit multiple locations.
With so many advantages, the volume of items purchased online and overall revenue figures will only continue to grow year-over-year. It’s vital for any successful ecommerce business, especially those in the fashion world, to innovate in order to stay ahead of their competition.