It is an amazing thing to have a new website. It is like you got something special from the Apple store. It is so exciting that you now get a chance to spread the news about your senior living community that it got you thinking about concepts such as branding, color schemes, the logo, flashy design, what your community is like, and the amount of hits you will get, etc.
But have you thought about the real purpose of your website? More often than not, outsiders see and contact your website first such as your potential residents and caregivers. You only have a short window to provide them the details they need or they will go and look for the answers somewhere else. And you can forget about all your flashy yet now useless designs.
In today’s modern world where people have a shorter attention span and are often overloaded with information, it is vital that your website can connect to people and foster a positive relationship with them as soon as they visit your website. Hence, you should not simply focus on the aesthetics of your senior living website since the metric you should be focusing the most is how many customers you can get from this thing.
It is nice to have a pretty and trendy senior living website but you should really focus on how you can make it a part of your marketing system that will help you attract new residents on its own and help you in the sales process. It shouldn’t be just a costly digital brochure.
How to Make Sales Funnel Within Your Senior Living Website In a span of 10 seconds, you should be able to attract the attention of seniors and caregivers. There are various ways for seniors and caregivers in your area to get to your site. Search engines is one of the most popular method.
If you use pay-per-click to attract traffic, make it a point to secure your own landing page where people can find the information they are looking for with ease. In reality, you should be able to get contact information from visitors in every page of your senior living website or ask them to give you a call or contact you.
The majority of senior communities do not ask people to go to a certain page. They usually ask them to visit the homepage that may look nice but does not ask them to do anything so it comes as no surprise that nobody is reaching out to them. Make yourself approachable because seniors want to deal with people and not just businesses.
You can get their contact information without any worries if you also provide seniors with information they also find useful like videos or an email course and start from there.
Following up on every visitors to your site is also a great way to establish a good relationship with your senior living community.
This is a sure way to stand out from your competitors who send out a standard and boring company style newsletter once a month. You won’t have a hard time shining out from the rest and getting a monthly newsletter they can learn a lot from you is just an added bonus.