It involves the process of managing and marketing the most current fashion trends. These trends are set by notable designers and buyers in the fashion industry. High quality material is used to make high end fashion designs unlike designs that are sold in mass to retailers because they are of low quality. Majority of clothing retailers’ work with a team to examine fashion trends and monitor the sale of products. They know the different textiles and fabrics used to make high end fashion designs. They display items at specific times and determine when to distribute the products to consumers.
High end fashion designs are easily identified by their uniqueness and this makes them costly to buy. Brands such as Gabbana, Prada, Gucci and Dolce are known to make high end fashion designs making them the most influential. The features, style and fabric is what eaily distinguishes them from the rest of other brands. Runways and major publications are usually the first to display their styles before the products are introduced in the market. There are certain high end fashion designs that are custom made or made on order. Production of ready to wear attires is done in large volumes and made in standard sizes. They work together with fashion suppliers and buyers to do fashion branding, marketing and maintaining customer relations.
There are a few brands that are well known in the fashion industry. Giorgio Armani, Marc Jacobs, Stella McCartney and Alexander McQueen are fashion trend setters who influence how consumers select their clothings. This is why many consumers love to buy low priced clothing that are an imitation of high end fashion designs. Fashion trends that are expected to be seen during coming seasons are usually a prediction made by fashion merchandisers. They are also tasked with making sure that their products are available at major retail stores.
In addition, they design the shelves that are sued at retail stores because they are aware of the luxury that their consumers love. This creates an image that is appealing to high end consumers who purchase products based on quality and value.
Fashion trends and names of brands are what consumers look out for when buying products. It is important to have the right skills if you want to be a successful high end merchandiser. Analytical skills as well as excellent communication skills are the key to success. It also helps to know the patterns and colors that consumers love.
Fashion merchandising is learnt through business training and one has to also have a strong sense of style. Having a fashion degree provides a gateway to many diverse fields. Fashion merchandising students have a choice to work as managers or with major designers and amnaufactures. It also requires one to have a passion for fashion designing.