Ways Online Clothing Companies are Changing Shopping

People are starting to shop exclusively online for items they want and need. That is the reality of shopping today in most cases. The competition is fierce online because websites are introduced constantly. In addition to large clothing and department stores adding E commerce sites to supplement physical locations, small boutiques are offering affordable pricing for the latest trends.

Attracting Customers

The owners of clothing companies and boutiques that exist online are getting clever and creative in how they stand out from the next site. Some have filled a gap or created a niche in the market by specializing in a certain type of clothing. There is a site, for example, that features hats, scarves, and accessories for cancer patients.

Others feature second hand designer clothing, which makes top fashion affordable to average shoppers.Many have reward programs to encourage repeat business. Some offer site credit to people who refer friends to the site. Once that person becomes a customer, the referring customer receives a gift card or special coupon toward purchases.

Party Hosting

Some boutique sites, like The Mason Jar, for example, offer customers the opportunity to earn free clothing by hosting parties on Facebook. Parties have to be booked on the website because only so many are allowed each month. The host encourages friends, family, and followers to purchase clothing, shoes, decor, or accessories.

There is also an opportunity for those who purchase merchandise to book a party of their own. The host earns site credit based on the total sales from the party and the number of people who book a party. This is a fun and easy way to increase your wardrobe for less. New Fall trends and styles are available and there is a sale section as well.

Considerations When Shopping Online

Before placing an order on any website, find out what the shipping costs will add to the total. Flat rate shipping is offered on many sites, and free shipping is typically offered on orders over a specified amount. Double check the sizing chart. If the site originates from another country, sizing will be different. Learn about the return policy as well.