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IGERENT: Facts and Tips on Trademark Registration

Many businesses settle on getting license to operate and business registration, but it is important to get a trademark for your products and services. A trademark refers to the name, symbol, logo, word, phrase, or design that businesses used to assign an identity or a distinguishing feature for their products or goods that sets a difference from other sellers or manufacturers. The moment a customer spots the trademark, your business, product or brand is quickly identified. For service providers, service marks are used, while physical goods or products use trademarks. Patent are meant to protect inventions and copyrights to protect artistic works or original literary pieces.

In order to help avoid others using your brand name or the name and looks of your product or goods, you have to register your trademark with the United States Patent and Trademark Office. By registering your business’ trademark with United States Patent and Trademark Office, you can gain privileges and benefits. The privileges and benefits of getting a trademark for your products and services include having exclusive rights to use the trademark in the United States and other countries where your products or services are sold; rights and abilities to bring actions in federal court on any matter that concerns the trademark; legal presumption of the ownership of the business of the trademark; public notice of the business’ claim of ownership of the service mark or trademark; and include your trademark to the listings of the United States Patent and Trademark Office. You need to maintain your trademark as long as you file and submit all post registration maintenance documents.

When it comes to the trademark registration process, it generally includes preregistration, mark selection, the application form, and evaluation period to verdict. To make your mark eligible, it is important to meet the two basic requirements including use of the mark in commerce or business and not for personal use, and the mark must be unique or distinctive. When it comes to distinctiveness, there are four categories which include distinctiveness including arbitrary or fanciful (inherently distinctive mark), suggestive (treated the same way as arbitrary or fanciful), descriptive (acquired a secondary meaning in the perceptions and minds of the public), and generic (not protectable). When it comes to choosing a mark, it is crucial to consider the format of the mark, the good and services that the mark will be applied to, and the availability of the mark. Color marks are more difficult to register since you need to submit substantial proof of acquired distinctiveness, and the logo rendered in color.

If you need help with trademark registration, feel free to check our website or homepage now. Protect your brand and your business by registering your trademark now.

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