Global Market Share of Desi Ethnic Wear in Women’s Apparel

When it comes to women’s clothing in India, there is nothing beating the traditional Ethnic wear. Ethnic wear in India has been long-time favorite of the Indian women who love to flaunt their designer ethic collection at different occasions of life. Be it a lavish Indian wedding or ceremonies like Sangeet, Mehendi, Engagement Ceremony, a family get-together or some festivals like Diwali, and several other occasions in life –Indian women are seen parading in high style in some classic ethnic wear. The ethnic wear market in India has been growing by leaps & bounds through the years into fashion industry. Be it a traditional silk Saree or a classic Salwaar Kameez, you can find the flavors of Indian ethnic wear all around the country.

There is no doubt that over the recent years, the fashion industry has been flooded with customized orders for designer ethnic wear of all sorts. The leading fashion designers of the country are trying it hard to make a classic fusion of Indian ethnic wear with western culture to satiate the fashion requirements of the trendy millennials. When you search for online ethnic collection, you can come across a huge collection on leading stores like which features famous Indian brands like Global Desi, and so more at highly affordable rates. Click here to get an insight into the vast collection of designer ethnic wear at

Ever-Increasing Market Place of Desi Ethnic Wear in India

Wherever you go across India, you will find several shops selling sophisticated, colorful ethnic collection. Ethnic wear in India is close to its traditions and cultures. From one region to the other, ethnic collection tends to differ in patterns, designs, and colors all over. As such, it might become highly confusing to shop for a wide range of designer ethnic wear from the offline stores. In this scenario, finding a common online place at can be a great relief to the Indian crowd looking for some high-end fashion solutions.

The market share of ethnic wear in India on the online platforms has increased substantially in the recent times. The leading online stores like Amazon, Flipkart, Fynd, and so more are experiencing the ever-increasing demands of Indian ethnic wear including Sarees, Salwaar Kameez, Kurtis, and others on a larger scale. Women are becoming fashion-oriented towards adopting the western infusions of ethnic collection in the form of Indo-western clothing collection. As such, the brands have to remain uptight with the latest trendiest collection of designer Indo-western at all times.

Sales of ethnic wear on the online markets have seen a sudden upswing in the recent times. This has been spurred by the declining effects of inflation in the fashion markets. For instance, the market for salwar suits in most of the online portals and markets has been increasing with women preferring to wear urban-styled salwar suits while going to work or even for casual get-outs. Other categories in the ethnic collection including that of the sarees and the lehenga section have also observed a rise in the recent times. Owing to such a rise in the demands for ethnic wear by Indian women, the online fashion market aims to utilize this opportunity to the maximum.

With ethnic collection grabbing a greater portion of the market share on the online Desi Ethnic Wear section in the recent times, an overall growth rate of around 10-20% can be expected on an annual basis.